Privacy Policy

LOF Hair USA respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit lofhairusa.com or make a purchase from our store.

Information We Collect

We collect information you provide directly to us, including but not limited to:

  • Personal identification information: name, email address, phone number, mailing address
  • Payment information: credit card numbers, billing address (processed securely through third-party payment processors — we do not store full payment card details on our servers)
  • Order and purchase history
  • Communications you send to us
  • Account credentials if you create a customer account

We also automatically collect certain information when you visit our website:

  • IP address, browser type, operating system, device identifiers
  • Pages visited, time spent on pages, referring website
  • Cookies and similar tracking technologies (see our Cookie Policy)

How We Use Your Information

We use collected information for the following purposes:

  • Processing and fulfilling your orders, including shipping and payment processing
  • Sending order confirmations, shipping notifications, and customer service communications
  • Providing customer support and responding to inquiries
  • Marketing and promotional communications (email and SMS, with your consent)
  • Improving our website, products, and customer experience
  • Preventing fraud and enforcing our Terms of Service
  • Complying with legal obligations

Third-Party Sharing

We do not sell, rent, or trade your personal information to third parties. We share information only with:

  • Service providers who assist us in operating our business (payment processors, shipping carriers, email marketing platforms, analytics providers)
  • Legal authorities when required by law, court order, or to protect our legal rights
  • Business partners in the event of a merger, acquisition, or sale of assets (customers will be notified in such cases)

Your Rights Under California Consumer Privacy Act (CCPA)

California residents have specific rights under the CCPA, including:

  • Right to know what personal information we collect and how it is used
  • Right to request deletion of personal information
  • Right to opt out of the sale of personal information (LOF Hair USA does not sell personal information)
  • Right to non-discrimination for exercising your rights

To exercise these rights, contact privacy@lofhairusa.com.

Marketing Communications

By providing your email address or phone number, you consent to receive marketing communications from LOF Hair USA, including promotional emails and SMS messages. You may opt out at any time by clicking the unsubscribe link in emails or replying STOP to SMS messages. Standard message and data rates may apply to SMS communications.

Data Security

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security of information transmitted to our website.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Children's Privacy

Our website and products are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete such information.